Max Life Insurance Company Limited (formerly known as Max New York Life Insurance Company Limited) provides life insurance in India. The company is a no.1 subsidiary of Max Financial Services Limited. It was founded in 2000 and its operations began in 2001. Analjit Singh, founder of Max Healthcare, is the chairman of Max Life Insurance. The company is headquartered at New Delhi and is one of the largest private, non-banking life insurers in India.
Video Max Life Insurance
Company overview
Max Life Insurance is a part of the Max India Ltd. Group. It is a joint venture between Max Financial Services and Mitsui Sumitomo Insurance Company. The former owns 68% of the company while the latter owns 26%. After forming the joint venture partnership with Mitsui Sumitomo, Max Life changed its name from Max New York Life in 2012. In February 2016, Axis Bank held a 6% share in Max Life.
Products and services
Max Life has approximately 3,00 life insurance customers in India. Its distribution channel includes banks, individual agents, brokers, and corporate agents, among others. It provides linked, participating and non-participating products. Apart from life coverage, it also covers health, pension, and annuity. It offers child, protection, retirement, savings, and growth plans to individuals and to groups.
Max Life offers the following type of life insurance plans:
- Child plans
- Protection plans
- Growth plans
- Savings plans
- Strategic plans
- Retirement plans
- Group plans
Advertising campaigns
Max Life Insurance has carried out several advertising campaigns. A few prominent are:
- Second Chance - Launched in January 2015. The campaign had two videos where people spoke about how life gave them a second chance. The campaign was created to spread awareness about the importance of protection through life insurance.
- Sachchi Advice - Launched in August 2015 through the TVC medium, the campaign aimed to highlight the company's focus on providing transparent advice to all of its customers.tradaddd
Maps Max Life Insurance
References
External links
- Official Website
- Insurance Knowledge Center
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